It’s always an exciting time when new technologies emerge and disrupt the digital marketing space. As marketers, we need to be prepared to adjust and adapt to these changes to keep up with the ever-changing market. In this blog post, we will discuss some of the emerging trends that you should know about to get ahead of your competitors!
It is essential for us as marketers to stay on top of industry trends and for our clients. It’s our job not just to create content for them but also to educate them on what they need to do next in terms of their marketing strategy.
With the emergence of so many new technologies and trends, digital marketers have a lot to consider in terms of how they can adapt to keep up with the ever-changing market. As digital marketing consultants, we want to be aware and on top of these emerging changes and help our clients understand what’s going on as it evolves.
In this blog post, we will discuss some of the emerging trends that digital marketers should watch as they gain popularity and disrupt digital marketing as we know it.
- Augmented Reality (AR)
Augmented reality (AR) is a live view of the natural world where elements become augmented by computer-generated sensory input such as sound, video, graphics etc. Digital marketers will need to consider using AR to keep up with this trend and provide a more immersive Digital Experience for their customers, especially as there is an expectation that smartphone users globally will surpass 2 billion by 2020 (Statista).
- Artificial Intelligence (AI)
We expect spending on artificial intelligence (AI) products and services to grow from $12 billion in 2015 to over $58 billion in 2020 (Statista). Artificial Intelligence (AI) simulates human intelligence processes by machines. Digital marketers will want to consider using AI to provide a more personalized digital experience for their customers.
- Digital Influencer Marketing
Digital marketers will want to consider how Digital Influencers can be used in Digital Marketing, as digital influencer marketing will grow by over 20% annually through 2019 (Statista). Digital marketers will need to consider tapping into the right influencer marketing solutions that are gaining popularity today. TikTok, for example, is an app that digital marketers may want to consider leveraging digital influencers. TikTok is a mobile multimedia application where users create and share short videos with musical accompaniment.
- Augmented Commerce (AC)
Augmented Commerce (AC) uses augmented reality applications on mobile devices to compare the environment with product catalogues to make purchase decisions. Innovative digital marketers will consider leveraging AC to provide a more immersive digital experience for their customers.
- Digital Video Viewing
Digital marketers will need to consider what is the current state of digital video and its impact on the industry as digital video viewership has grown significantly from over 4 billion views per day in 2018 to over 7 billion views per day by 2020, a nearly 70% growth rate.
- Chatbots
Chatbots are computer programs that use artificial intelligence and machine learning to simulate a conversation with human users, especially over the Internet. Digital marketers will want to consider how to use chatbots in their digital strategies, especially as that chatbots will replace mobile apps for interacting with end-users.
- Personal Digital Assistants
AI-powered personal digital assistants will drive over half of all mobile interactions by 2023. As we look into the coming years and the increasing importance of machine learning, digital marketers will have to find unique ways to implement these strategies and adapt to the new face of digital consumer behaviour.
As digital trends continue to look towards the future, digital marketers should expect more disruption in their efforts in 2022. Adapting and foreseeing these trends are not new to marketing experts, and what separates the savvy from the rest of the crowd.